You've viewed all of your free items on Creativity.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Goodby created an online destination to help explain GE's smart grid efforts to the masses. The campaign included this AR application - making Goodby one of the first out of the gate bringing the technology to a major brand and to the webcam wielding public.
Read more in Behind the Work.

Become a member

We are glad you are enjoying Creativity. You have reached your seventh and last free item. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.