You've viewed all of your free items on Creativity. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Home Video Optimum Optimum Coins a New Word to Describe the Feeling You Get When You Get Optimum 'MID-WULS' also spells out company's phone number Become a member We are glad you are enjoying Creativity. You have reached your seventh and last free item. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.