Creativity

Axel Chaldecott

Chief Creative Officer

Title Medium Date

Creative Director

Title Medium Date
HSBC: Integrity Video Aug 27, 2009
HSBC: Brand Values Video Aug 27, 2009
HSBC: Lumberjack Video Sep 23, 2008
HSBC: Wimbledon Grass Art Print (image) Jul 03, 2008

GCD/Copywriter

Title Medium Date
HSBC: Policeman Video Nov 07, 2008

Global Creative Director

Title Medium Date
In a Rio Favela, Shell Creates a Floodlit Soccer Field Powered by Players' Feet Print (Slideshow) Sep 10, 2014
HSBC Creates a Minting Carnival for HK Rugby Fans Video Mar 21, 2013
HSBC: Lemon Grove Video Mar 04, 2013
HSBC: Serious Play Video Mar 19, 2012
HSBC: Box Video Jun 07, 2007
HSBC: Bad Boy Video Mar 21, 2007
HSBC: Family Member Video Dec 19, 2006

Global Executive Creative Director

Title Medium Date
HSBC: The Making of a Living River (Slideshow) Print (Slideshow) Nov 11, 2015

Worldwide Creative Director

Title Medium Date
HSBC: What's Your Point of View? Print (image) Jan 09, 2006
HSBC: Old Age Video Dec 08, 2005
HSBC: Beauty Pageant Video Dec 08, 2005
HSBC: Gorillas Video Nov 11, 2005
HSBC: Haute Couture Video Nov 11, 2005
HSBC: Wind Farm Video Nov 11, 2005