Creativity

Michael Aimette

ECD

Title Medium Date
College Grads Are Desperate to Work at GE in Spots to Air During Oscars Video Feb 25, 2016
GE: Ambush Video Feb 25, 2016
GE: BrainDrone Video Feb 25, 2016

Executive Creative Director

Title Medium Date
A Refugee's Story Makes Olympic Glory More Poignant in Visa's Opening Ceremony Spot Video Aug 05, 2016

Executive Creative Director

Title Medium Date
GE Wants to Protect This Freaky, Adorable Creature Video Aug 29, 2014

Executive Creative Director

Title Medium Date
An Inventive Little Girl Grows Up to Be a GE Scientist in This Charming Spot Video Sep 12, 2017

Executive Creative Director

Title Medium Date
Chef Ming Tsai's 'Khil Me' Food Truck is Scary on Purpose Video Jul 19, 2017
It's 'Raining Octopuses' in GE's New Ad Video May 11, 2016
GE Launches Comedic Campaign on Late Night to Recruit College Grads Video Sep 08, 2015
GE: Hammer Video Sep 08, 2015
GE: Zazzies Video Sep 08, 2015
Watch This Insane Faux Infomercial Starring Jeff Goldblum (Then Buy a $15 Light Bulb) Video Sep 30, 2014
A Kid Can Only Communicate by Beeping in Emotive GE Film Video Sep 03, 2014
GE Asks What Would Happen If Light Could Seek Dark in Inspiring New Ad Video Jul 16, 2014

Executive Creative Director

Title Medium Date
Female Scientists Light Up the Ceiling of Grand Central Terminal in GE's Wondrous Installation Video Sep 19, 2017
Female Scientists Light Up the Ceiling of Grand Central Terminal in GE's Wondrous Installation Video Sep 19, 2017
GE: Grand Central Unseen Stars - Millie Sequence Video Sep 19, 2017
GE: Grand Central Unseen Stars - Millie Sequence Video Sep 19, 2017

Senior CD

Title Medium Date
The Matrix's Agent Smith Stars in GE's New Campaign Video Apr 15, 2013

Senior Creative Director

Title Medium Date
General Electric Uses a Kid to Explain its Business to You Video Feb 06, 2014
Really Heavy Metal: GE to Host Robot Band Concert in NYC Video Nov 07, 2013
GE Outwits Star Trek's Sulu in New 'Brilliant Enterprise' Spot Video Oct 07, 2013

Senior Creative Director/Copywriter

Title Medium Date
GE: Journey Video Nov 27, 2012

Sr. Creative Director

Title Medium Date
General Electric: Measure Video Jul 27, 2012