Adidas & Yohji Yamamoto's Y-3 Campaign Makes You A Digital Video Mixmaster
Spring/Summer 2013 site invites users to play with artsy image and soundPublished: Apr 26, 2013
Adidas and Y-3 bring more digital excitement to the fashion brand with an interactive film campaign that invites users to create an artful video piece with visual elements from photographer/director Pierre Debusscherea and ambient music artist Tim Hecker. The campaign, created via ACNE and Lloyd & Co represents a "study of movement, distortion and transformation" and lets the user manipulate and distort artsy images of models Juliane Gruner and Guerrino Santulliana in Y-3's spring/summer fashions, along with the experimental sound of Hecker's music.
The site follows Y-3's ambitious multiplatform interactive catwalk show, also created out of ACNE.