A-List- One to Watch in 11: Johannes Leonardo
With a short history of unconventional work, we always want to know: what will they do next?Published: Jan 23, 2011
When Jan Jacobs and Leo Premutico launched their (sort of) eponymous shop in ... they came out kicking with an innovative multi-platform campaign for Nomis. Since, the agency has consistently orchestrated some of the industry's most unconventional yet consumer-relevant work. JL teamed up with Google on Demo Slam, a truly interactive effort that turned to the audience to help showcase the tech pioneer's amazing digital tools. Users could submit their own home-spun tech demos and pit their creations against each other for demo dominance.
The shop worked with iconoclastic designer Thierry Mugler on the launch of new fragrance, Womanity, creating an online community that allowed women to share stories while contributing to the brand's identity. The agency has built a fun, forward-looking persona for bargain retailer Daffy's, with street-level initiatives like Underground Puzzle, which enticed New Yorkers to slowly reveal a naughty scene using their mobile devices and Twitter. The shop also surprised theater-goers with a cinema spot that became a live performance. For classical public radio channel WQXR, the shop created banners that allowed New York Times readers to match a piece of music to the news content on the page.
With notable new clients added in the last year - including GE, Coke and AB/InBev - we look forward to seeing the next phase of the agency's creative development.