Amir Farhang to lead 180 L.A.'s Digital and Innovation

180 L.A.'s Amir Farhang has been promoted to creative director of digital and innovation at the agency. Farhang joined the agency in 2007 to work on its flagship adidas account and has helped lead campaigns like "Basketball is Brotherhood" and the Silver Lion-awarded "The Ultimate Stage." In the digital realm, Farhang was also behind an integrated campaign for the adidas 2009 NBA All-Star weekend that incorporated Twitter, mobile uploads and video posts to bring fans closer to the game and player Dwight Howard.

Prior to 180, Farhang began his career at BBH, where he worked on the much decorated Axe "Gamekillers" effort, as well as Levi's, Johnnie Walker and Vaseline. He then moved on to Crispin and worked on Burger King, Volkswagen, Pearl Izumi and Geek Squad, among others.