An Instagram-Based Annual Report
Calgary Zoo posts a photo for each day of 2012Published: Apr 25, 2013
We're not sure if this is the first annual report to be done on Instagram, but Calgary Zoo's report certainly uses the medium to its best advantage. In place of a traditional report, agency Trigger posted a photo for each day of the year last year, with each photo accompanied by text information on a particular subject. The idea was sparked by a record number of images on Instagram last year tagged #calgaryzoo, as well as a focus on conservation that last year saw its annual report printed on a single sheet of recycled newsprint.
For more great ideas on this front, check out our previous feature on game-changing, and business-driving, annual reports.