Are You Fit for Google Creative Lab?
ECD Robert Wong on what it's like inside the Lab, and how it chooses its creative partnersPublished: Oct 27, 2011
Chrome Fast. That's the tag of one of Google Creative Labs' most notable pieces of work (created with BBH, N.Y.), but it's also an apt description for how the Lab itself works. At the Creatives Roundtable, ECD Robert Wong discusses the streamlined processes at GCL, and how the Lab chooses its agency partners.