Are you taking risks, or just mitigating them?
Agency leaders on the forces that lead to mediocrity, and what you can do about itPublished: Nov 22, 2011
Have you been set up to fail? Are you working toward mediocrity? Which agencies are better positioned to take the right kinds of risks? AKQA's Rei Inamoto, West Studios' Keith Cartwright, 180 L.A.'s William Gelner, The Bull-Whitehouse's Matthew Bull, Leo Burnett's Susan Credle and others on the dangers of being "safe" and how calculated risk-taking can lead to success.