Ale de Arnold
Beantown's got a new brew-and a friendly new machine to go with itBy: Rupal Parekh, Published: Nov 04, 2011
Arnold, Boston has long had an agency bar (dubbed Barnold), used for weekly happy hours, and now it's found a way to dispense suds 24-hours a day. Voila! A small team of staffers came up with a souped-up beer vending machine, nicknamed Arnie, that dispenses six different styles of beer, all crafted by the agency. Among them is an eponymous brew, the "Arnold Pilsner."
Moving forward, the agency plans to brew more styles, specific to big cultural events, and even clients. (We're guessing Volvo beer is one they might want to avoid).
The vending machine itself has a touchscreen interface and accepts RFID fobs. Arnold employees are given fobs that grant them access to several free Arnold-brewed beers per month, and can be updated with credits. The fobs allow the machine to recognize each patron personally and talk you through the vending machine experience. An "Alepedia" provides more information about each of the brews.No innovation today is without a social media component, so Arnie's touch-screen interface is is also set up for Twitter communication, allowing you to Tweet from the machine. Data visualization tools within the smart vending-machine even tell you on which day of the week the most beer was consumed.
The beer vending machine was funded internally as part of "The Make Project," a new Arnold initiative that seeks to find ways to manage less and create more. The agency has decided to set aside $100,000 every year to bring to life new and innovative ideas. Agency staff can pitch plan, timeline and budget reviewed by a selection committee, on which Chief Creative Officer Pete Favat and Global Chief Digital Officer Matt Howell sit. Once the idea gets the green light, the person or team is free to go on their way and make it happen.