Art of the Super Bowl Ad: Bryan Buckley Looks Back
The prolific director on the real mark of big game success, the board that 'got away' and moreBy: Ann-Christine Diaz, Published: Feb 01, 2012
Once dubbed the "30-Second Auteur" by The New York Times, Hungry Man's Bryan Buckley has played the Super Bowl game since 1999, when he directed the now beloved, albeit disturbing, Super Bowl classic "When I Grow Up" for Monster.com. He then went on to direct countless other big game winners, including chimp-filled spots for E-Trade and Careerbuilder (the latest of which will appear on Sunday) and FedEx's "Desert Island."
Here, in our latest installment of The Art of the Super Bowl ad, Buckley looks back on his gameday oeuvre and reveals "the worst thing you could put in a Super Bowl ad," the real measurement of SB success and the one that got away (or so he thought.)