Art of the Super Bowl Ad: Lee Clow on How Apple's "1984" Almost Didn't Happen
The real story on why the spot only aired once.By: Ann-Christine Diaz, Published: Jan 30, 2012
For our run up to the big game, we interviewed some of the best names in Super Bowl advertising about how they created some of the event's most important and memorable commercials, and the challenges of creating ads for the Super Bowl today.
Here, TBWA/Media Arts Lab leader Lee Clow discusses Steve Jobs' mandate for Apple's "1984" and how the agency secured the spot a Super Bowl showcase, even though the Apple board, frankly, wasn't so into it.
Check back into our Super Bowl section for more interviews and the latest game day advertising coverage.