From Ponce, Buenos Aires come a Pulp Fiction-inspired campaign featuring two spots, and a website, for Axe. A young man wakes up after the carnage of a party, and calls on a sinister guy who 'cleans up' after the night before. The online films are running on an interactive website, Limpiarlosrastros, where you can remove traces of 'evidence' from your body (such as that phone number you wrote on your arm) and also on Facebook.
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