Behind Sour's Webcam Wonder
BBH, New York creatives Masa Kawamura and Hal Kirkland discuss their recent music video project.
By: Jeff Beer, Published: Jul 20, 2009
The music video for Japanese indie band Sour's song "Hibi no Neiro" could almost be mistaken for another random invention of a YouTube amateur. Almost. The video, using webcams and what appears to be a group of friends engaged in some carefully coordinated clowning around online, is actually a professional job done by four directors -- Magico Nakamura, Masayoshi Nakamura and BBH, New York creatives Masa Kawamura and Hal Kirkland. Since its release, the video has been a hit across the Interweb, garnering quite the collection of global high fives from the blogosphere.