Behind the Scenes at Beyonce's Super Bowl Halftime Show
Incredible performance graphics were created by creative agency TBLPublished: Feb 07, 2013
Beyonce's amazing half time performance's graphics were created by ThinkBreatheLive (TBL), the creative agency that has worked with her since 2011.
The show (which included a backdrop of dozens of pre-recorded Beyonce clones acting as a troupe of back-up dancers, and an LED floor that displayed graphics with which she interacted) saw TBL collaborate with Beyonce's creative director Ed Burke, Super Bowl halftime producers Touchdown Entertainment, and the singer herself. As well as Beyonce's stage show at the 2011 Billboard Music Awards, and 2012 Memorial Day weekend concert in Atlantic City, TBL's other projects have included the live-action and animated production for the 2010 revival of Pink Floyd's classic "The Wall" tour, and the agency has handled editorial and post for brands and agencies including BBDO, Merkley, MRM, Draftfcb, Saatchi & Saatchi, Grey Worldwide, Della Femina, Wishbone and Arnold NY.