The visual masters at Believe produced another reel of stunning spots in 2010. Athletes became the new Aztecs in an otherworldly AT&T world Cup spot directed by Bruce St. Clair, for Bravo, while Bruno Aveillan deployed more unbridled warriors in the massive "Epic" spot for Samsung's Galaxy S Phone. Rory Kelleher imagined a spacey, sci-fi rugby training ground in Guinness' "Area 22" for BBDO Dublin, and Floria Sigismondi applied her singular style to a video/ad for hair care brand GHD and the band Le Rev, a modern Cinderella tale out of RKCR Y&R that also marked the launch of the agency's new record label, Two Black Cats.
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