BETC EuroRSCG Scoops Four Yellow Pencils at 50th D&AD Awards
Canal+ 'The Bear,' won big, as did JWT Shanghai's work for Samsonite, while Black Pencils are yet to be awarded.By: Shareen Pathak, Published: Apr 19, 2012
BETC Euro RSCG was the biggest winner at the 50th annual D&AD awards, taking home four Yellow Pencils for direction, editing, special effects and TV commercial work for 'The Bear,' for French broadcaster Canal+.
The hilarious spot directed by MJZ's Mattijs van Heijningen tells the story of a peculiar director named Paul Bearman, who develops an incredible passion for cinema after his previous occupation left him plenty of time and opportunity to immerse himself in the art of film.
JWT Shanghai and Melbourne both also had good runs, respectively scooping up three Yellow Pencils, respectively, for 'Samsonite Suitcase' and two, for the 'Wi-Fiction' campaign for the Melbourne Writers Festival.
Heineken work took home two Yellow Pencils, with the interactive 'Star Player' earning AKQA London one nod for mobile interaction and experience, and its packaging bring Iris Nation a Pencil as well.
Wieden + Kennedy London also won two Yellow Pencils in for its 'Bespoke Album Creation Experience,' for The Kaiser Chiefs, while Lowe/SSP3, Dentsu Tokyo, Ogilvy Johannesburg and Be Bravo all won double Yellows. Canal+ director van Heijningen's production home MJZ also scooped two Golds for Jim Beam "Parallels," directed by Dante Ariola, and Hahn Super Dry "Super In. Super Out," directed by Tom Kuntz.
Blur Studio won a Yellow Pencil for its title sequence for David Fincher's adaption of Girl With the Dragon Tattoo, while the short music video for Chipotle's 'Back to the Start,' already a big winner at the ADC awards and ANDYs this year, won Nexus Productions a Yellow Pencil for animation.
It is not yet known whether there are any Black Pencil winners this year – those awards, which are given to work that has "fundamentally changed the rules of that category," will be judged Friday and announced in September at D&AD's 50th birthday bash.
Tim Lindsay, the CEO of the British charity, said that the awards reflect the changing shape of the art and design industries, with skills of graphic design, illustration, direct and television and cinema "as strong as ever." But he also said that juries in the typography, writing for design and writing for advertising categories "commented that talent has moved out of these craft areas, attracted by emergent media in digital and mobile."
Judges at the D&AD awards do not give out awards in a category if they feel no work is up to par in that specific area. No awards for typography or writing for design were given out this year.