British Airways Runs Tweet Race Against A Real Dreamliner
Powering a 'Tweetliner' in Digital Race to TorontoPublished: Sep 19, 2013
British Airways is inviting Twitter users to #RaceThePlane in a digital competition running today (September 19) and again on September 24. Devised by BBH to mark the launch of BA's Dreamliner fleet, the aim of the crowdsourced campaign is to pit a virtual "Tweetliner" plane ("powered" by tweets) against a real Dreamliner flight from London to Toronto. Participants, who must either retweet a message that includes #RaceThePlane or include #RaceThePlane in their own tweet between 12:15 and 19:55 BST, will be eligible to win tickets to Toronto.