Cadbury Lets Customers Personalize Their Chocolate Bars
Add names, messages and web content in campaign from HypernakedPublished: Feb 07, 2013
In its latest effort from its Joyville campaign, Cadbury's Dairy Milk brand teamed up with Hypernaked to let UK customers personalize their chocolate bars - not just with names and messages, but even with their own selected web content.
Users can compose their bar online at the Joyville Made website. As well as adding a name and a message to two different sizes of Cadbury Dairy Milk, they can add a "web card", which will display Facebook photos, YouTube videos and more. Then, they can get their chocolate sent by mail to the recipient.