BETC's television spot directed by Matthijs van Heijningen for French broadcaster Canal+ combines comedy and stunning visuals to take #5 in our Best of 2011 television category. The campaign emphasizes how committed Canal+ is to good cinema, from its music to its actors and more. The passion is personified in the star of this spot, a peculiar director named Paul Bearman, whose previous career only fueled his ambitions to be behind the camera.

The broadcaster's last ad push was with "Closet," also directed by van Heijningen.