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Cannes Big Lion Roundup

Who Nabbed Agency, Network and Production Company of the Year and a review of the Grand Prix Winners, including first ever Grand Prix for Good

Published: Jun 28, 2010

Agency of the Year
Bestowed on the agency that earns the highest score from entries in Press, Outdoor, Film, Radio, whether entered by the agency or another party. Does not take into account wins in other categories like Direct, Titanium or Integrated.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. AlmapBBDO, São Paulo, Brazil
2. Y&R New York, USA
3. Wieden+Kennedy, Portland, USA



Network of the Year
Goes to the agency network that earns the highest score for entries in Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Titanium and Integrated.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. BBDO
2. DDB
3. Y&R



Interactive Agency of the Year
Given to the agency that earns the most points in they Cyber category, irrespective of whether the winning work was entered by the agency or another party.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. Crispin Porter + Bogusky, Boulder, USA
2. BBH, London, UK
3. Wieden + Kennedy, Portland, USA



Independent Agency of the Year
Awarded to the independent agency that earns the most points across all sections of the festival.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. Jung von Matt, Hamburg, Germany
2. Wieden+Kennedy, Portland, USA
3. Forsman & Bodenfors, Gothenburg, Sweden



Direct Agency of the Year
Given to the agency that scores the most points in the direct section, whether winning work was entered by agency or a third party.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. Abbott Mead Vickers BBDO, London
2. Jung von Matt, Hamburg
3. Ogilvy Brasil, São Paulo



Media Agency of the Year
Awarded to the agency with the most points in the media lions section of the festival.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. Leo Burnett Sydney, Australia
2. Fischer Portugal, Lisbon, Portugal
3. Lew'LaraTBWA, São Paulo, Brazil



Palme D'Or

Awarded to the top production company. To compete, production companies need at least ten films in the competition, whether entered by the prodco, agency or different party.

Photo Credit: Courtesy of Cannes International Advertising Festival
1. MJZ, USA
2. Hungry Man, USA
3. Smuggler, USA
4. Biscuit Filmworks, USA
5. RSA Films, United Kingdom
6. O Positive Films, USA
7. Knucklehead, United Kingdom
8. Station Film, USA
9. Argentinacine, Argentina
10. Blink Productions, United Kingdom



Grand Prix Winners

Titanium: Best Buy Twelpforce, Crispin Porter Bogusky

Integrated: Nike Livestrong, Wieden Kennedy, Portland

Film: Old Spice, The Man Your Man Could Smell Like, Wieden + Kennedy, Portland

Film Craft: Philips The Gift, Tribal DDB/DDB London

Cyber: Nike "Chalkbot," Wieden Kennedy, Portland and Volkswagen "Fun Theory," DDB Stockholm


Design: Toyota IQ Font, Happiness, Brussels

Outdoor: Diesel "Be Stupid," Anomaly and Andes Beer "Teletransporter," Del Campo Nazca/Saatchi & Saatchi, Buenos Aires


Print: Billboard Brazil "Influence," Almap BBDO

Media: Canon Eos Photochains

Promo/PR: Gatorade "Replay"

Grand Prix for Good: The Metropolitian Police, Choose Your Own Ending, Abbott Mead Vickers, BBDO

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