Cannes Big Lion Roundup
Who Nabbed Agency, Network and Production Company of the Year and a review of the Grand Prix Winners, including first ever Grand Prix for Good
Published: Jun 28, 2010
Agency of the Year
Bestowed on the agency that earns the highest score from entries in Press, Outdoor, Film, Radio, whether entered by the agency or another party. Does not take into account wins in other categories like Direct, Titanium or Integrated.

2. Y&R New York, USA
3. Wieden+Kennedy, Portland, USA
Network of the Year
Goes to the agency network that earns the highest score for entries in Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Titanium and Integrated.

2. DDB
3. Y&R
Interactive Agency of the Year
Given to the agency that earns the most points in they Cyber category, irrespective of whether the winning work was entered by the agency or another party.

2. BBH, London, UK
3. Wieden + Kennedy, Portland, USA
Independent Agency of the Year
Awarded to the independent agency that earns the most points across all sections of the festival.

2. Wieden+Kennedy, Portland, USA
3. Forsman & Bodenfors, Gothenburg, Sweden
Direct Agency of the Year
Given to the agency that scores the most points in the direct section, whether winning work was entered by agency or a third party.

2. Jung von Matt, Hamburg
3. Ogilvy Brasil, São Paulo
Media Agency of the Year
Awarded to the agency with the most points in the media lions section of the festival.

2. Fischer Portugal, Lisbon, Portugal
3. Lew'LaraTBWA, São Paulo, Brazil
Palme D'Or
Awarded to the top production company. To compete, production companies need at least ten films in the competition, whether entered by the prodco, agency or different party.

2. Hungry Man, USA
3. Smuggler, USA
4. Biscuit Filmworks, USA
5. RSA Films, United Kingdom
6. O Positive Films, USA
7. Knucklehead, United Kingdom
8. Station Film, USA
9. Argentinacine, Argentina
10. Blink Productions, United Kingdom
Grand Prix Winners
Titanium: Best Buy Twelpforce, Crispin Porter Bogusky

Integrated: Nike Livestrong, Wieden Kennedy, Portland

Film: Old Spice, The Man Your Man Could Smell Like, Wieden + Kennedy, Portland

Film Craft: Philips The Gift, Tribal DDB/DDB London

Cyber: Nike "Chalkbot," Wieden Kennedy, Portland and Volkswagen "Fun Theory," DDB Stockholm


Design: Toyota IQ Font, Happiness, Brussels

Print: Billboard Brazil "Influence," Almap BBDO


Grand Prix for Good: The Metropolitian Police, Choose Your Own Ending, Abbott Mead Vickers, BBDO










