We're spoilt for choice, says Balabanovic, and Topsee, a new app, can help. His company also developed NRU, an early augmented reality layer, which came Stateside in part with content from Zagat.
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Ad Age Insights

2011 Creativity Awards Report
This year’s most successful campaigns show that today’s best advertising involves a magical concoction of living in the moment, intense collaboration with more partners than ever before, embracing tradition and bravely diving into the new tools and technology -- in essence, a little bit of everything.
Agency of the Year 2011

Creativity's 2011 Agency of the Year and A-List
Droga5, New York takes top nod, while W+K, BBH, BBDO and others remain in their creative prime
Creativity 50

The 2011 Creativity 50
Wondering where to get your inspiration? Look no further--our annual list of innovators and category-defiers have helped to shape and redefine advertising and marketing, and culture as a whole.
Creativity and Technology

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