Chase the Crown: Ad Age Searches for Longest, Strongest Agency-Client Marriage
Enter now! We'll announce the winner in our Agency Issue on April 29th.Published: Mar 26, 2013
The list goes on.
Years ago, marketers used to work with a single agency for eons. The result was a time-tested relationship that produced some of the most admired advertising in history. But it's a brave new world today. It's increasingly rare for an agency to be retained by a marketer for more than a few years.
We think it's important to celebrate relationships that have stood the test of time, and for the whole industry to learn from them. Presenting: Ad Age's first ever agency-client marriage contest.
We want to honor a relationship that's not only long, but incredibly strong. The kind that's has weathered storms and disagreements and come through them better for it. The kind that has survived CMO churn and new creative teams. The kind that has produced work admired the world over for years and are still managing to stay at the top of their game.
Some time back Ad Age identified some enduring relationships, and this group -- which includes Unilever's shops Lowe & Partners and JWT, Ford Motor Co. & Team Detroit, Sunkist & DraftFCB, BBDO and General Electric -- might give you some inspiration for the types of pairs we're we're looking for.
Entering is easy. Agency and Client must each submit a short essay --no more than 300 words-- using the form here. The essay should tell us what makes your relationship worthy of being crowned the best marriage in the industry. (Agencies, because you may have several such examples, you may submit as many times as you wish).
At the end of our search, we'll crown one winning pair, who will be profiled in our annual Agency Issue, which bows on Monday, April 29th. Enter over at AdAge.com. The deadline is April 8th.