Content Creation for the 21st Century

Here's a fascinating example of how the physical enters the virtual. This augmented reality iPhone App, currently pending Apple's approval, maps infinitely valuable New York and London Subway information directly into real spaces.



This is no way compares to hanging a subway map on your wall or even carrying one in your pocket. It also transcends anything that you could experience through Google Maps on a mobile device. This application is much, much smarter and more seamless. It thinks and extrapolates data. It delivers highly-curated information and places it directly into our living environments.

Where it goes from here is so exciting to think about that I have to stop myself from typing. How rich, interesting, intelligent, entertaining, informative and personalized our experiences can be through these digital lenses remains for us to invent and create. (For more on this technology, augmented reality, and how it's being used on mobile devices and in gaming, check out this Creativity feature.)



Inversely, here's a stunning project that blends the virtual into the physical. This facade projection project by urbanscreen transforms a two-dimensional surface into a multi-dimensional space by adding depth, time and sound.

555 KUBIK | facade projection | from urbanscreen on Vimeo.

Don't think you've seen this done before just because you're familiar with the idea of architectural projections. What's most compelling about creating interfaces that mix media is that the content and the way in which it is applied becomes the innovation.

We are all familiar with the iPhone screen and an architectural facade as interfaces. What's infinitely fascinating to me is how conceiving of content that is intimately linked to its virtual and physical interfaces (the screen and its surrounding architecture) can change the way we live.

Overstatement? Maybe. Maybe not.

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Tali Krakowsky, Director of Experience Design, heads a think tank at WET. Working closely with design, research and production, she focuses on developing new ideas, technologies and business opportunities for the short- and long-term future of the firm.