Cravendale: Cats with Thumbs--Best of 2011 TV #7
The kitties are comingPublished: Dec 26, 2011
We all know cats are after our milk. But what if they also had opposable thumbs? This UK spot from Cravendale created out of Wieden + Kennedy London, and ranking among the best work of 2011, imagines the scenario.
Having waved goodbye to its animated cow, pirate and cyclist characters, this spot kicks off a new campaign, Milk Matters, for Cravendale. Bertrum, the lead cat in the film, can also be followed on Facebook, and appears on a new website, TheMilkMatters, designed by Outside Line.