Creativity 50 2010: Marco Arment
Lead developer, Tumblr; creator, instapaperBy: Tasneem Raja, Published: Mar 05, 2010
In August 2008 he unveiled Instapaper, a simple and lightweight app that does one thing exceedingly well. When an article piques your interest at an imperfect time, clicking Instapaper's "Read It Later" bookmark saves the article to your account, stripping away superfluous HTML formatting and graphics to surface clean, readable text. While Mr. Arment recently added Kindle integration, he said more than half of Instapaper's 400,000 users come through the iPhone App Store. In its first year, the humble app has turned a profit and landed on numerous top picks lists, like CNN Money's most useful apps of 2009 and Macworld's 20 "App Gems."
With the iPad's approach, and its much-discussed potential as a new platform for old-fashioned publications, Mr. Arment, who plans to port Instapaper to the iPad, could be providing one of a network of services needed to preserve long-form writing. "We need to work from both sides: supply and demand," he said. "I'm not a writer, so the supply side is difficult for me to do anything about. But, by making a tool to enable long-form reading on the devices and media of today, I'm hoping to increase the demand enough to influence the supply as well."
See the rest of the 2010 Creativity 50 here.