Creativity 50 2010: Matt Jones

As director of design at Berg, a London-based "design and invention studio," Matt Jones works with companies such as the BBC, Nokia and Unilever to create new technologies and objects, as well as spearheading independent projects. Berg is all about creatively merging the physical and digital worlds. The shop has pioneered "the magic of being close," creating Nearness, an RFID-powered Rube Goldberg machine with Timo Arnall.

Recently Berg created Mag ,a digital magazine prototype for Bonnier Group, a 200-year-old Swedish publishing company, that looks beyond replication of the paper experience to include bleeding-edge interaction. For the BBC, Berg developed Shownar, a system that tracks online buzz around TV and radio offerings, helping audiences to discover surprising shows and make connections between programs and their audiences. Also for the BBC, Berg created Olinda, a digital radio that has your social network built in and tells you which stations your friends are listening to.

Mr. Jones, a qualified architect and Royal College of Art tutor, said, "This year has been incredible in terms of the opportunities we've had. We've been doing a lot of early-stage work and invention."

See the rest of the 2010 Creativity 50 here.