Creativity 50 2010: Ty Montague
Co-president, North America CCO, JWTBy: Teressa Iezzi, Published: Mar 04, 2010
But JWT New York under co-president and CCO, North America Ty Montague turned Bing into a 2009 success story for Microsoft. A pretty good product, combined with a decisive positioning and solid creative from the agency scored the marketer share points in search, good reviews and some much needed public affection.
But JWT's contribution to creative culture went beyond Moms Who Wear Jeans to Match their Teen's Jeans.
There were viral hits like Mow the Lawn for Wilkinson Sword and a string of strong print following 2008's award-winning Swedish Fish campaign. The shop also created a half-hour animated TV special for Macy's, Yes Virginia, based on the classic Christmas story.
See the rest of the 2010 Creativity 50 here.