Creativity Top 5: September 8

This week's top 5 brings us another visit from Madre's Lucchetti munchkins, an array of man aromas for Old Spice out of W+K, Portland, Droga5 and Rhapsody's look back at Jay-Z's career, a new sort of branded content from Pedigree and TBWA London, and a billboard-to-product initiative for Target, from Mother New York.