Disabled People Make Music With Their Minds in Smirnoff's 'Mindtunes' Campaign
Proceeds from sale of track go to charity.Published: May 30, 2013
We have seen brainwaves being used to make furniture designs, but Smirnoff and Duval Guillaume have teamed up for a first: using brainwaves to make music. The brand brought together Brit producer and DJ, DJ Fresh and brainwave tech expert Julien Castet, to get those with disabilities who cannot play music instruments to make music with their mind, by controlling musical software.
The resulting track, which can be bought here, aims to raise money for Queen Elizabeth's Foundation for Disabled People via sales of the song.