Evian Makes it Snow in London
Adult playgrounds triggered by movement are set up by HavasPublished: Jan 03, 2013
Evian's "Live Young" campaign -- until now associated with dancing babies --will target adults and challenge them to discover their inner child at outsize playgrounds. The reward: playing on the adult-size swings and see-saw will make it snow, a rarity in London. Read more about the effort by Havas London in behind the work.