Evian Makes it Snow in London
Adult playgrounds triggered by movement are set up by Havas
Published: Jan 03, 2013Evian's "Live Young" campaign -- until now associated with dancing babies --will target adults and challenge them to discover their inner child at outsize playgrounds. The reward: playing on the adult-size swings and see-saw will make it snow, a rarity in London. Read more about the effort by Havas London in behind the work.
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