Foot Locker: Sneakerpedia -- Best of 2011 IX #3
Shoe fetish.Published: Dec 30, 2011
Foot Locker's Wikipedia for sneakers, out of Sapient Nitro, has every thing you may ever need to know about a certain shoe. It tells you brands, colors and type of shoes and also lets you write your own "Sneaker Stories." There is no option to buy the shoe, but the restrained marketing effort will definitely get sneakerheads to associate shoe power with Foot Locker. Second runner up in our interactive category in the Best of 2011.