Forget 'Harlem Shake' -- Watch Ogilvy Sing 'Fame' Back in 1982
The Great-Grandaddy of Embarrassingly Awful Agency VideosBy: Matthew Creamer, Published: Mar 05, 2013
All you ad agency kids thinking your "Harlem Shake" knock-offs and "Call Me Maybe" lip-syncing is so original, think again.
Ogilvy & Mather beat you to the punch by about thirty years with this amazing promotional clip it made back in, it seems, 1982. It begins with a swelling Broadway-style tune, in which a few agency newbies wonder songfully what this next step in their career will bring as they take lunch in the agency cafeteria.
Sample lyrics include:
"I'm not trying to be cute/But what's the research institute."
"When I came here they said to me/you will love Ogilvy/But I don't know what's in store for me/here at Ogilvy."
Then, at 2:23, the agency's hirsute and headband-donning rank and file pour into the lunchroom to break it down, with a reinterpretation of the Irene Cara's 1980 hit "Fame" that its COO would be proud of.
We're gonna sell more coffee
We're gonna Shake n Bake
We're gonna sell more make-up
Oh how much money we'll make.
We're gonna get those billingsIt really has to be seen to be believed. We're not sure how many of the performers are real staffers and how many are actors, but we really really hope that at least some of these folks were real live Ogilvyians.
We're gonna cut overhead
We're gonna get new business
We might even make more bread
Hat tip to Facebook friend Gareth Kay, of Goodby Silverstein & Partners, who rightly opined, "I wish I got into advertising a decade or so earlier."
And if anyone has any details on the singers, dancers, or cafeteria, please email or let us know in the comments.