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Forget 'Harlem Shake' -- Watch Ogilvy Sing 'Fame' Back in 1982

The Great-Grandaddy of Embarrassingly Awful Agency Videos

By: Matthew Creamer, Published: Mar 05, 2013

All you ad agency kids thinking your "Harlem Shake" knock-offs and "Call Me Maybe" lip-syncing is so original, think again.

Ogilvy & Mather beat you to the punch by about thirty years with this amazing promotional clip it made back in, it seems, 1982. It begins with a swelling Broadway-style tune, in which a few agency newbies wonder songfully what this next step in their career will bring as they take lunch in the agency cafeteria.

Sample lyrics include:

"I'm not trying to be cute/But what's the research institute."

Or:

"When I came here they said to me/you will love Ogilvy/But I don't know what's in store for me/here at Ogilvy."

Then, at 2:23, the agency's hirsute and headband-donning rank and file pour into the lunchroom to break it down, with a reinterpretation of the Irene Cara's 1980 hit "Fame" that its COO would be proud of.

Fame!
We're gonna sell more coffee
We're gonna Shake n Bake
We're gonna sell more make-up
Oh how much money we'll make.
Then:
We're gonna get those billings
We're gonna cut overhead
We're gonna get new business
We might even make more bread
And Playtex
And Kotex
And QTips
And AmEx…
It really has to be seen to be believed. We're not sure how many of the performers are real staffers and how many are actors, but we really really hope that at least some of these folks were real live Ogilvyians.

Hat tip to Facebook friend Gareth Kay, of Goodby Silverstein & Partners, who rightly opined, "I wish I got into advertising a decade or so earlier."

And if anyone has any details on the singers, dancers, or cafeteria, please email or let us know in the comments.

3 Comments: By gailb March 5th, 2013 04:11:31 pm

wouldn't it be sad if the budget for that promotional video was more than a real budget would be today? oh wait.

By uscsjmc March 5th, 2013 07:16:50 pm

Every single one of those talented folks were real.

By uscsjmc March 5th, 2013 08:16:38 pm

All were staffers. Agency management from Andrew Kershaw to Ken Roman and Norman Berry. Account teams, creatives, producers--even the doorman, the Russian cleaning lady and the guy with the hat who delivered the stats (back then that term had to do with art, not numbers).

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