Google and Chipotle Win Best in Show at AICP Awards
Chrome work including 'Dear Sophie,' wins top honors, as does 'Back to the Start.'By: Shareen Pathak, Published: Jun 12, 2012
Work from Google Chrome, Chipotle and Sony & Nissan won Best in Show honors at the 21st annual AICP Show, The Art & Technique of the American Commercial, presented at New York's Museum of Modern Art Tuesday.
A total of 32 categories were awarded this year, with one to three spots honored in each category, with the exception of the Campaign, Single Commercial and Most Next awards. There is one honoree for each of those categories, making those pieces 'Best in Show.'
Chaired by the founding partner and co-owner of Park Pictures, Jackie Kelman Bisbee, the shows awarded Google Chrome's 'Dear Sophie,' 'It Gets Better,' and 'Bieber,' created out of BBH New York and Google Creative Labs the advertising excellence in a campaign award. Moxie Pictures served as creative consultant on 'Bieber' and 'Sophie.'
The advertising excellence in a single commercial honors went to 'Back to the Start,' the stop- motion animated short out of Creative Artists Agency and directed by Nexus' Johnny Kelly, which has been making waves at awards shows this season, earning nods at the Andys and the ADC awards. The film also won a Next Viral/Web Film award.
The awards this year also featured for the first time a Most Next winner, given to work chosen among 2012's Next Awards winners that was the most innovative and forward thinking. It went to 'GT Academy,' created out of TBWA/Chiat/Day and @radical.media for Sony and Nissan, directed by @radical.media's Jeff Zwart. The award gives a $5,000 grant to an educational organization of the winner's choice. The agency directed the money to Room 13, a network of student-driven creative studios.
The most honored production companies included Smuggler with six honors, for work on Target, Smirnoff and FedEx, as well as MJZ (five honors), for Hahn, Nissan, HBO and Canon. The 'Project Imagin8ion' campaign, out of Grey, also won a Next award for best integrated campaign. Nexus Productions also won five honors, while Tool won five as well, including four Next awards for integrated campaign, website, cause marketing and social for 'Take This Lollipop.' @radical.media took home four honors, including the Next experiential campaign for 'Three Dreams of Black.' Nexus' Mr. Kelly and Tool's Jason Zada were among the most awarded directors.
A full list of winners will be on the AICP website shortly. In the meantime, check out the opening titles for the show, directed by Christopher Gray, out of Blacklist and Studio AKA.