Homeplus: Subway Virtual Store -- Best of 2011 IX #1
Shop while you commute.Published: Dec 30, 2011
This Cannes Media Grand Prix winning effort out of Cheil Worldwide recreated the aisles of big box retailer Homeplus in subway stations with life size paste-ups. Commuters could then snap pictures of items they wanted in order to purchase them, and the products would automatically be shipped to their homes. #1 effort in IX in 2011.