John Lewis: The Long Wait -- Best of 2011 TV #3
Counting down.Published: Dec 30, 2011
Dougal Wilson returns for John Lewis' 2011 Christmas campaign with the story of a child who just can't wait for Christmas -- but for reasons you may not realize. The pace of the spot recreates that childhood emotion of feeling like that day simply will never come -- and the relief you feel when it finally does. The music is a reworking of The Smiths' "Please, Please, Please," and agency is Adam & Eve. This touching spot is #3 in our TV Best of 2011.