Lexus Creates Interactive Ad with 'Hidden' Models
Team One promotes the 2014 IS, which doesn't blend in
Published: Feb 14, 2013The 2014 Lexus IS is so bold, it refuses to blend in, so Team One created this cool interactive ad that seamlessly combines attractive models in swimsuits with the car. Based on the concept of "Blending Out," the ad is a four-page experience that lets you use your phone to reveal the three swimsuit models that are "hidden," using body painting, light & shadow and stretched fabric, within the ad.
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