'Like' To Unveil Nescafe Tin's New Design
Greek campaign by Ogilvy Athens unveils new packaging using FacebookPublished: Oct 25, 2012
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.