Making Virtual Reality Real; Crystal Meth Starts Social Ad Campaign & More
Welcome to CaT Trax: June 27, 2013!Published: Jun 27, 2013
Making Virtual Reality More... Real
While virtual reality can, when done right, truly transport audiences into places that feel very real, the technology has long been confined to demonstrations and lab research -- never to see the light of mainstream entertainment. The reason is, as The Atlantic writes, the cost of hardware and the lack of seamless tech. But there is one more: movement. You can't "walk around" in a virtual space if there's a physical couch for you to bump into, after all.
Glass, Cut Open That Person for Me
Google Glass Explorer and surgeon Dr. Rafael Grossman has gone ahead and used the wearable device to live-stream a surgery, with the proceedings then being livestreamed onto a Google hangout. He writes on his blog, "By performing and documenting this event, I wanted to show that this device and its platform, are certainly intuitive tools that have a great potential in Healthcare, and specifically for surgery, could allow better intra-operative consultations, surgical mentoring and potentiate remote medical education, in a very simple way."
Get Your Illegal Drugs Here!
The Verge writes that one of the frontrunners in the world of illicit virtual marketplaces (read: online sites selling crystal meth), Atlantis, is shrugging off the cloak of anonymity rampant in that industry to launch, wait for it, a social media campaign. It's complete with a mascot (Charlie the stoner) and a cute animated video ad.
BA Tests New Luggage Tags
I made it, but did my bags? Thousands of anxious passengers milling around the luggage belt may soon heave a sigh of relief. British Airways will next month begin testing "Bag Tag," a new type of e-tag. Upon check-in, customers hold their smartphone over the tag, which will then update (using e-ink) the barcode on it. It is reusable, and personalized.
The Return of 'Catfish'
This week, MTV premiered the second season of 'Catfish: The TV Show,' which essentially gets people who know each other online to meet up in real life and serves, with the end usually serving as a cautionary tale about trusting those you meet on the Internet. Jenna Wortham of the Times speaks with Jon Caramanica about the show, and how it deals with identity in the digital age.