McCann Erickson N.Y., Forsman & Bodenfors and BBDO Among Big Winners at ADC
Top work included Barton's Ragu campaign, Martin Agency's "Clouds over Cuba" for JFK, BBH's Axe "Susan Glenn" and R/GA's Nike+By: Ann-Christine Diaz, Published: Apr 05, 2013
No single effort merited the top award at the Art Directors Club's 92nd annual awards show, held last night in Miami. This year juries did not award a Black Cube, the nod reserved for best in show.
Agency of the Year Honors went to McCann New York, based on nine wins that included one Gold, three Silver and three Bronze cubes as well as two Merits, for brands including General Mills' Nature Valley, Ikea, Verizon and Nestle Waters.
Sweden's Forsman & Bodenfors earned the title of Interactive Agency of the year, with three Gold, three Silver and three Bronze cubes for clients like Volvo, Faktum and Swedish Radio.
BBDO took Network of the year, while Dentsu took the honor of Design Firm of the Year. New York's School of Visual Arts was named School of the Year.
Top awarded advertising included Bart F. Graf 9000's "Long Day of Childhood" campaign for Ragu, which earned two Gold Cubes, in the TV Commercial and Integrated Categories. BBH New York's "Susan Glenn" for Axe also earned double Gold, for TVC and Copywriting, while the agency's London office earned a Gold in TVC for The Guardian's "Three Little Pigs," a big winner on last year's circuit as well.
Other Gold Cubes in Advertising went to DLKW Lowe's "The Truth" for Morrisons, in Broadcast Craft/Direction, and to Buck, for Good Books' "Metamorphosis," in Broadcast Craft/Animation. That work also earned Buck the ADC's Designism Award, for work that drives social or political change.
The ADC awarded 21 Gold Cubes in Interactive, with double Golds going to The Martin Agency for JFK Presidential Libarry & Museum's "Clouds Over Cuba," RGA's Nike FuelBand and Pereira & O'Dell's "Beauty Inside" for Intel.
Other Gold Cube winners include Oreo's Daily Twist campaign out of DraftFCB, DDB New York's Water is Life "Hashtag Killer" effort, Wieden +Kennedy New York's "Team Spirit" for ESPN and McCann Erickson New York's Nature Valley Trail View.
Check out the full list of winners on the Art Directors Club site.