Nike Creates Virtual Stadium To Let You Feel like a Pro Soccer Player
BBH Asia Pacific Launches Hypervenom Boot in BangkokPublished: Oct 03, 2013
To promote the Hypervenom football shoe, Nike teamed up with BBH Asia Pacific to create a large-scale installation in Bangkok that let footie lovers actually perform just like a pro athlete. "House of Deadly" was a virtual stadium that used motion detection technology to create a football field. There were no other players -- just motion detecting spotlights that circled around the player, as he or she controlled the ball, avoided obstacles and hit targets.