Opel: Movano File Mover-#10 IX
A van to deliver your (digital) files.Published: Dec 23, 2011
To raise awareness of the Opel Movano, McCann Lowe, Belgium came up with a digital campaign to demonstrate that the Movano is a utility vehicle designed for moving goods around. It created a banner ad that doubles as a file transfer service: users simply type in their name, upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web. The recipient gets an email to download the file and also learn more about the Opel Movano. So far, the virtual van has completed more than 5,000 'deliveries' in its first month. This work ranks #10 in our Best of 2011 interactive category.