PICK OF THE WEEK: Choice FM "Kill the Gun"
Shooting for an end to gun violence.By: Jeff Beer, Published: Aug 24, 2007
There's doesn't seem to be a lot left to shock people, especially when you're talking about drugs or violence. Here, AMV BBDO and co-directors Malcolm Venville and Sean De Sparengo combine a little "This is your brain on drugs" imagery with slow-motion depictions of a bullet piercing through familiar items for this anti-gun spot, all to a surprisingly strong effect. Venville and Sparengo used the same Phantom camera he captured Tiger Woods' golf swing with in Nike Golf's "Swing Portrait," shooting 10,000 frames per second. The film is stunning and especially effective when paired up with a classical score that sets the somber tone perfectly.