Production Company A List - Biscuit
A live installation in L.A. and a supremely comfortable beach-stroll were among the highlights of Biscuit's year.By: Alexandra Jardine, Published: Feb 17, 2013
Biscuit's directors were at the top of their game in 2012, delivering some of the year's most memorable spots, from the hilarious to the poignant and stylish.
After winning the DGA's prestigious Best Directorial Achievement in Commercials in January 2012, Noam Murro continued to direct outstanding new work and won a brace of other awards. Highlights this year included Goodby Silverstein + Partners' Super Bowl spot The Day After for Chevy (which managed to work in the Mayan apocalypse and the demise of Twinkies).
Tim Godsall's standout work included BBDO's wryly funny HBO Office Gift Exchange, in which a passive aggressive office worker picks HBO shows to suit his colleagues' personalities, and Southern Comfort spot "Whatever's Comfortable", by W+K New York, which gave us a guy strolling the beach, tanned beer gut and all, who's just perfectly comfortable.
As well as such top-notch traditional advertising work, Biscuit also added some non-traditional elements to its directing this year. New signing Andreas Nilsson directed Jordan's live installation starring NBA player Chris Paul of the L.A. Clippers, featuring a frozen timeline of Paul's moves through the city. The W+K ad, Cut Through LA, featured over 40 performers and a bevy of props, to to mark the launch of Jordan's new CP3.VI shoe.
However, more classic filmic spots continue to be the mainstay of Biscuit's output. Philippe Andre directed Dell's dreamy spot Stars through Y&R New York while Jeff Low's portfolio included spots for Scrabble, such as Blank, in Pereria and O'Dell's perfectly-conceived campaign celebrating the board game. And Liquid Plumr's "Double Impact" spot by Clay Weiner was one of the highlights of our beefcake year.
Meanwhile Biscuit Filmworks UK, founded in 2011, produced a wide range of campaigns for brands including Axe, Sony, Carnival Cruises, Philips, Pilgrim's Choice, HTC and Mentos for agencies including Karmarama London, BBH London, 180 Amsterdam, Ogilvy and Mather London. Feature-wise, Murro completed principal photography on "300: Rise of an Empire" to be released by Warner Bros. in 2013 , while Clay Weiner was selected by MGM to direct a musical remake of 1983's "Valley Girl".
Aside from Nilsson, new signings this year included Malcolm Murray, who directed documentary short "Up There"for Stella Artois, which was shortlisted for two Cannes Lions in 2010. Murray has so far directed spots for Rite-Aid and Toyota for Biscuit.