Production Company A List: Academy
From the Sh*t Kids say, to Marvin Gaye records for Durex, some outstanding work for a range of brands this year.By: Alexandra Jardine, Published: Feb 17, 2013
Among Academy's many triumphs this year was Amanda Boyle's NSPCC film, for Inferno London, a heartbreaking spot highlighting the fact that many people wait too long to report suspected child abuse. Seeded on YouTube, and produced out of Academcy's content and video arm A+, it received over 300,000 views and led to a 16% increase in likelihood to call the charity about child safety. The spot won several awards including Gold at the British Arrows for Best New Director. Former Skins director Boyle, a new signing for Academy, went on to direct spots for Blue Cross/Blue Shield in the US through Mono, focusing on child obesity.
2012 also saw several outstanding spots from directorial duo Si &Ad. From Morrison's Christmas ad for DLKW, which saw a harried mother wrestling a feisty turkey, to Thinkbox's Harvey and Rabbit for the Red Brick Road, in which the power of advertising saves a dog's toy from being thrown out, their touch for combining the surreal, quirky and moving was assured. The pair also directed Durex's cheeky Vinyl, in which a "male" and "female" record both played Marvin Gaye's "Let's Get It On" at different speeds, until they were in-sync.
Seb Edwards' gorgeously shot Farmer's Lad, for Hovis out of Dare London, in which a hardworking farmer takes his kid to work for the day, won accolades including a gold APA award. Meanwhile, Edwards' short film "Friday" is doing the rounds at festivals to good reception.
Other top quality work from Academy directors included a National Lottery spot for the Olympics, in which an older woman remembers her younger self and passion for running. It was directed by Martin de Thurah for AMV.BBDO.
The year also saw Academy also set up a relationship with Reset Content (David Morrison and David Fincher's production company) which sees it represent Reset directors in the UK and vice versa. In terms of feature films, upcoming projects include Jonathan Glazer's "Under The Skin", due out later this year.