Production Company A-List 2011: Caviar
From grassroots to veterans, comedy proves fruitful for Caviar.Published: Feb 10, 2012
Caviar was positively brimming with comedic talent this year. Jody Hill's partnership with Danny McBride alone could have filled our laugh quota, with the new round of hilarious spots for K-Swiss, placing McBride's alter-ego Kenny Powers as the 'MFCEO' of the company. The spot, through 72andSunny, was released along with more daring, NSFW content on Funny or Die, including outtakes and extended versions. Hill also continued his hilarious moves for Toyota, picking up where the Sienna family left off on 2010's Swagger Wagon with Bromance, with Saatchi&Saatchi LA.
Other Caviar directors making waves this year included Jorma Taccone, Emmy nominated for his viral Digital Shorts on Saturday Night Live. Taccone brought his viral talents and surreal humor to a Valentine's Day campaign AT&T's, 'Shout it from a Mountaintop' for BBDO New York. It connected filmed content with social media through Facebook, allowing viewers to submit a Valentine's message to be yelled from on high by a hirsute 'mountainman'.
Meanwhile Jonathan Krisel, who created and wrote IFC's quirky TV hit Portlandia and Nick Jasonevec, who directed the indie charmer Paper Heart, brought the laughs on and on directing comedienne Kristen Schaal (30 Rock, Flight of the Concords) in a series of spots for Sony Xperia Play through McCann Worldgroup.
The company signed even more talented young directors to its roster. It prides itself on the fact that the majority of its directors join with no commercials on their reels (some are very young, like new signing AG Rojas, director of music videos and an Adidas spot for Sid Lee, who is just 24.) The company is also giving back to grassroots comedy by sponsored a number of comedy events and lending creative and financial support to the L.A. comedy scene. But it's not all about moulding raw talent. During the year, Caviar also signed big names such as renowned director Alexander Payne, widely seen as an Oscar front-runner for The Descendants.
Caviar also evolved its own post-production division this year. The division, launched early in 2010 in the Brussels office, now enables Caviar to work on projects entirely in-house: its first such international project this year was for Keith Schofield's somewhat controversial video Big Bad Wolf, for Duck Sauce. The L.A. office produced the shoot, Schofield edited, and Caviar Brussels provided post-production.