Production Company A-List: Caviar
From dogs, to cats and everything in betweenBy: Shareen Pathak, Published: Feb 17, 2013
Caviar's year started with a Super Bowl online appetizer that many would say was more fun than the game day ad it was teasing -- Keith Schofield's inspired, hilarious effort for Volkswagen that featured dogs in 'Star Wars' costumes woofing along to the "Imperial Death March." It went viral, not an entirely new thing for Mr. Schofield, who had previously enjoyed huge success with the Diesel SFW XXX video that overlaid animation over '70s porn film scenes.
But it wasn't just dog stunts; it was cats too. For Litter Genie, Mr. Schofield worked on a couple of films featuring psychedelic kitties. Caviar, which expanded with a new London office, also debuted its first campaign across the pond, for tabloid newspaper "The Sun," also directed by Schofield.The director also added to his legacy of obscure music video metaphors in "This Head I Hold," for Electric Guest, which combined a strange talent show with a Biblical journey.
AG Rojas also did some great work in music videos, with the disturbing video for Spiritualized's "Hey Jane," featuring a troubled transgendered person, and with Jack White's popular "Sixteen Saltines" video, starring some teens gone very, very wild.
And after the success of "Eastbound & Down," Jody Hill worked on a giant campaign for Nike, to promote the brand's KobeSystem, and worked on a music video for Tenacious D's "Return." Of course, there was his unforgettable Kenny Powers campaign for K-Swiss, which entered its final season -- a "magnum fucking opus" that gave us a glimpse of Mr. Powers' plans for world domination.
And speaking of funny, Jorma Taccone directed one of the year's biggest laffers, AT&T's "It's Not Complicated" campaign, out of BBDO Atlanta, starring a straight man who manages to keep his cool amidst groups of kids who do, and say, the darndest things.
Caviar also added "Drunk History" director Jeremy Konner to its roster, as well as creative director-turned-director Amir Farhang, who wowed us first with a fun video to announce his impending nuptials, and then directed the documentary component of Adidas' grand "The Return of Derrick Rose" campaign for 180LA.