Its bright and catchy commercial, it'll probably drive some short term traffic to the site and its good that they incorporated the user in their microsite but its a sort of "cheap" "throwaway" campaign that wont leave consumers with a lasting good opinion of Ask. After all, they'll probably google the microsite anyway.

It's one thing to make a commercial look like ordinary people rather than actors. That in itself is an art. This looks like the neighbor's kid used other neighbors to shoot the ad. Very amateur. The people are expressionless, verbally & visually. I�™m not convinced �œthey do, they do” want anything but maybe a check for participating in the project.

I think there's some rather crippling issues that this ad suffers from:

- I have no new incentive to visit Ask.com after watching this ad. It's told me nothing about Ask.com that makes it different from the millions of other websites that do the same thing, and in an industry where brand loyalty is immense, the promise of a "deal" just isn't exciting enough.

- The women MC's voice is extremely obnoxious and the tunes don't help either. People remember annoying and as Ask.com you don't ever want to be remembered as 'that' company.

- It's not funny, its not interesting, its not even effective "get your name out there" stuff; I don't ever want to watch these ads again let alone visit Ask.

Rating? 3/10

I find this ad to be highly annoying. I don't think I'll be visiting ask.com anytime soon...