Rate the Ad: Carl's Jr.: Padma Lakshmi
The host of Top Chef mixes sex appeal with bacon and beef.Published: Apr 01, 2009
Rate the Adsters were split on the concept. Some, like commenter "lilytomczak18" think Geico is maintaining their quirky stride with this effort: "I think Geico is on the right track with their viral campaign here. I believe this hits their style, plus it's a new way to build their target audience via the internet. As for the quality, it's funny because it's not supposed to be perfect, just like all the other home videos on the internet. It's just Gecko with his own You Tube channel, connecting with his audience, the average consumer, once again. For a short period, one time thing, I think it's a good choice for a campaign."
On the other hand, some were not so charmed by the gecko's wily green ways. "MissG" says, "I think it is absolutely irrelevant for the brand's target. ...I don't get it. The video is boring and the quality is really bad. I would have never guessed that thing moving in the back was a gecko; I thought it was a green hamster."